Mary Rose Maguire
http://www.bootstrapgraphic.com
maryrose@bootstrapgraphic.com
twitter: @mrmaguire
- Copywriting
Salesmanship in print
- S.L.A.W.S
- Success
- Love
- Acceptance
- Wealth
- Security
- Internet magnified desire to look smart
- Words of Journalism
- Who
- What
- Where
- When
- Why
- How (good use)
- Wow
- Want to make the wise decisions.
- Creates the quest for information
- Web Rules
- Headline Power
- Only have seconds to catch
- Pull a person attention to the next pages
- Bitly.com check words
- Types of Headlines
- Direct
- Indirect
- News Headline
- How To
- Question
- Command
- Reason Why
- Keep it simple
- Simple words
- Headline Power
- Nobody reads web pages … but everybody engages web sites
- Scan page and look for links, back and forth
- Content Is (Was) King – Context
- Build a relationship
- Persuade by keeping it real
- Do not over hype
- Create realness
- Make a promise and show how you fulfill it
- Statics, expert references
- Testimonials
- What in it for me? – the viewer
- Ask for the sale
- Friends with benefits
- Features verses benefits
- Make a lis
- Why are the benefits important
- Long Copy: the Long Sales Letter
- Bad, but then – starting to see on web sites
- Bold red headline
- Copy handling objections
- Bonus materials
- A guarantee
- Price
- Price comparison
- Emotion Motion (neutral is Forgettable)
- Keywords
- 1 to 2 keywords per page
- Use keyword in your title tag
- Begin you first sentence with a key word
- Mention key word 3 times in the next 3 sentences
- Out of every 100 words, between 3 to 11 use key words
- Copywriting for the web is about starting a conversation
- It is about building trust
- Selling your product
- Resources
- The copywriters’ Manual
- Words That Sell
- The Adweek copywriting handbook
- Blogs
- Copyblogger
- Problogger
- The copywriting underground
- The copywriting Maven
- Webinknow
- More
- Use numbered list
- Use bullets to break-up text
- People scan, they do not read
- Refresh, change all pages
- Have area for frequent updates
- Long letter happens after 3 minutes on site
- Ask your customers why they buy from you and use those as the key words.
- My Maps – helps organize
- Change site 120 days for search engines
