July 24, 2008

Dr Robert Dempster

University of Canterbury

 

Product Development Institute

www.prod-dev.com

 

From Dr. Robert Dempster’s outline of Dr. Robert G. Cooper’s best practices to maximize your chance of successful product development, relates not only to a consumer product but also to how a project should be run within an architecture firm. Having an architect design a building is only one of the steps that the client takes towards final occupancy. This product development process should be used from the conception of the building to the day the client walks in the door.

 

 

IN PRODUCT DEVELOPMENT TERMS

 

1.      A Unique Superior Product

2.      Strong Market Orientation

a.      Market research

b.      Recognition of the users needs in every step from generation of idea to launch

3.      More Pre-Development Work

a.      Screening, market studies, technical feasibility, business care

b.      Look into scale-up

c.      Look into failure

4.      Sharp and Early Product and Project Definition

a.      Project scope

b.      Target market

c.      Design for manufacturability (How will it be manufactured?)

5.      The Right Organizational Structure

a.      Cross-functional group

b.      V.O.C. (customer), Intellectual property, manufacturing, distribution, finance, science and technology, management, regulatory, sales & marketing

6.      An Innovative, Supportive Climate Culture

a.      New ideas rewarded

b.      Resources

7.      Top Management Support

a.      Senior management

8.      Focus on Truly Meritorious Projects

a.      Focus on value to company projects

b.      Project evaluation process

                                                  i.      Process / Procedure

                                                 ii.      Go / Kill

                                                iii.      Score Card (subjective method)

c.      Stage-Gate

                                                   i.      5 gates for review to proceed

9.      Emphasis on Consistency, Completeness and Quality of Execution

a.      Speed to Market

                                                  i.      Increase sales and profit

                                                 ii.      Maintain market leadership

                                                iii.      Spend more now IF it gets the product to market faster

10.  The resources Must be in Place

a.      Dedicated employees and resources

 

  • Also helpful: use Microsoft Project for time line

 

IN ARCHITECTURAL TERMS

 

1.      A Unique Superior Building

2.      Strong User Orientation

b.      Market research of what the uses of the required building type need.

c.      Recognition of the users needs in every step from generation of concept to occupation

3.      More Pre-Development Work

d.      Review of concepts and building systems are occupant based technically feasibility

e.      Review of similar projects and building systems

f.        Outline construction processes and timelines

g.      Outline where there could be failure and their solutions

4.      Sharp and Early Product and Project Definition

h.      Project scope of each organization involved and verify all are provided

i.         Target use of the building and expectations

j.         Design for possible construction methods and available talent

5.      The Right Organizational Structure

k.       Cross-functional group

l.         Client and building users, designer and architect, legal council for contracts, construction and fabrication, product manufacturers, finance, Engineering and technology, management, regulatory and codes, promotion & marketing

6.      An Innovative, Supportive Climate Culture

m.    New ideas rewarded

n.      Resources

7.      Top Management Support

o.      Senior management

8.      Focus on Truly Crucial Elements Projects

p.      Focus on value to the client

q.      Project evaluation process during stages of design

                                                   i.      Process / Procedure

                                                 ii.      Go / Kill

                                                iii.      Score Card (subjective method)

9.      Emphasis on Consistency, Completeness and Quality of Execution

r.        Speed to Market

                                                   i.      Increase sales and profit

                                                 ii.      Maintain market leadership

                                                iii.      Spend more now IF it gets the product to market faster

10.  The resources Must be in Place

s.      Dedicated employees and resources

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