Mary Rose Maguire
http://www.bootstrapgraphic.com
maryrose@bootstrapgraphic.com
twitter
: @mrmaguire

  • Copywriting
    • photo-mary-roseSalesmanship in print
  • S.L.A.W.S
    • Success
    • Love
    • Acceptance
    • Wealth
    • Security
  • Internet magnified desire to look smart
  • Words of Journalism
    • Who
    • What
    • Where
    • When
    • Why
    • How (good use)
    • Wow
  • Want to make the wise decisions.
    • Creates the quest for information
  • Web Rules
    • Headline Power
      •  Only have seconds to catch
      • Pull a person attention to the next pages
      •  Twitter
      •  Bitly.com check words
    • Types of Headlines
      • Direct
      • Indirect
      • News Headline
      •  How To
      • Question
      • Command
      • Reason Why
    • Keep it simple
      • Simple words
  • Nobody reads web pages … but everybody engages web sites
    • Scan page and look for links, back and forth
  • Content Is (Was) King – Context
    • Build a relationship
  • Persuade by keeping it real
    • Do not over hype
    • Create realness
    • Make a promise and show how you fulfill it
    • Statics, expert references
    • Testimonials
    • What in it for me? – the viewer
    • Ask for the sale
  • Friends with benefits
    • Features verses benefits
    • Make a lis
    • Why are the benefits important
  • Long Copy: the Long Sales Letter
    • Bad, but then – starting to see on web sites
    • Bold red headline
    • Copy handling objections
    • Bonus materials
    • A guarantee
    • Price
    • Price comparison
  • Emotion Motion (neutral is Forgettable)
  • Keywords
    • 1 to 2 keywords per page
    • Use keyword in your title tag
    • Begin you first sentence with a key word
    • Mention key word 3 times in the next 3 sentences
    • Out of every 100 words, between 3 to 11 use key words
  • Copywriting for the web is about starting a conversation
  • It is about building trust
  • Selling your product
  • Resources
    • The copywriters’ Manual
    • Words That Sell
    • The Adweek copywriting handbook
    • Blogs
      • Copyblogger
      • Problogger
      • The copywriting underground
      • The copywriting Maven
      • Webinknow
  • More
    • Use numbered list
    • Use bullets to break-up text
    • People scan, they do not read
    • Refresh, change all pages
    • Have area for frequent updates
    • Long letter happens after 3 minutes on site
    • Ask your customers why they buy from you and use those as the key words.
    • My Maps – helps organize
    • Change site 120 days for search engines
Advertisements