Bill Balderaz
at TechColumbus
2/18/2010

www.chapelhillhouse.org
www.webbedmarketing.com

  • We are blocking our phone, our mail, our radio adds, and tv adds.
  • We are using blogs, twitter, emails. Social Media.
  • Commercial to text to give donation.
  • Twitter, link-in, facebook instead of print
    • Facebook profile is never bad unlike email.
    • Twiiter: #fb –goes to facebook
  • YouTube, Wikipieda, flickr, wiki
  • Monitoring the Conversation – listen first – 4 weeks.
    • Talk about what they care about
    • Google Alerts, rss feed, tweet beat
  • Use terms the public uses not inside terminology.
  • Success
    • Content
    • Connections to the people you want
      • Media people asking for experts in areas
  • Messages from peers have more weight than the organization.
  • Link-in
    • Use more than employment
    • Have groups include organization they support on their link-in page.
  • Keep the conversation going
    • Blogs keeps the in-depth content
    • Other places like twitter is the teaser
    • Video is personal, best. youtube
      • Can subscribe
  • Produce it once distribute it 100 ways
  • Wikeipedia
    • Provides your reputation
    • Factual
    • Third party referances is a must
  • Flickr
    • Images, tags
    • Media center to download images
  • RSS feed
    • To mobile, to email
    • Way to check one location
  • Non-profit
    • Nonprofitorgs twitter group
  • Facebook cause page
    • Controls your online donations
  • Create one text to send to all outlets.
    • Tweet goes to face book status
    • Imbed video in blog
    • Add blog name on video
    • Mention other channel in every channel
  • Blogging
    • WordPress, TypePad
  • Find out where your groups are gathering
    • Get the right content in front of your groups
  • Social media is quick
  • Getting your group/volunteers online
    • Facebook
    • Put people profiles with photos of them online
  • Manage accounts
    • Hootsuite
    • Tweetdeck
    • Sismic
  • Google Buz
    • Unites everyone
    • Has massive information
    • Watch and see where it goes
  • Photo and videos Consent
    • Release forms from people is good idea for fundraising
      • Children good to have consent
      • Video good to have consent
    • If news story do not need consent
  • Need internal champion to leed the push into social media
    • Interns are great people
  • Keep your display of information simple
    • 3 to 5 channels of information
    • Emarketer.com
    • Word of marketing association
    • Twello – search
    • Google search: “working moms site:facebook.com”
    • Spiderfly mines data
  • who
    • Twitter age is 36
    • Link-in is professions
    • Can do searches as people through titles
      • Follow them
      • Write content of they care about
      • Join their groups
  • Reach a small number of important and/connected people and they will spread the word.
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